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Wednesday 18 September 2013

Christmas Greetings- Be the first to send a christmas card this year

A business Christmas card is a powerful, inexpensive yet effective marketing tool that every company should take advantage of every year without fail. If you run a business and have never done it before, it is imperative that you start sending your greetings out this year. If your company has traditionally sent out its business Christmas card in the past, do not let a tight budget hold you back this season. You will be losing out on promoting your services "the indirect way", which is the most effective, valuable, efficient and successful when it comes to reaching clients and customers.
Your Christmas business card should represent your company
Professionalism is key when sending your cards; you want them to accurately represent what your business is about. You must implement in the card your company logo, corporate colors and the relevant fonts. Your Christmas business card is an extension of your company's message and brand. Your clients and customers should recognize these as soon as they open the envelope. They will remember us, which is exactly what we are looking for.
Find a supplier that understands your company's needs and that will give you the best solution. The internet is a fantastic place as companies usually offer great discounts and also give you a range of corporate cards to choose from. Ask for samples and check if they personalize your cards and if they can also supply you with printed envelopes.
Plan ahead
Once you have chosen a company, you should order your cards between the months of October and November. You will be fine if you order towards the end of November, but do not go beyond the last week as it will be too risky. The last thing you want is your Christmas business cards to arrive late plus you might also apply for early-type discounts.
You should create a list beforehand to make sure you will not miss out on any of your clients and customers. Double check your list before sending the cards as some of the details (addresses, last names, etc) might have changed since you first wrote it. Once you have double-checked the list, send your cards early because you do not really know when people take off for the holiday season and also it will save you stressing out just prior to the Christmas days.
A personalized business Christmas card goes a long way
This is very important as you want to add your company's "personal touch" to your Christmas cards. When you sign your cards, keep in mind that not everybody celebrates the Christmas period and so you should be careful with what you write. A "general and warm" greeting will do the job nicely and will not offend anyone in the course.
A solid investment
No matter how you look at it, sending business Christmas greeting cards is such an inexpensive way of promoting your company that you cannot afford to miss out. More than 50% of businesses are already doing it successfully year after year. It shows warmth and good will. Make sure you do not let another year go by without sending your business Christmas card. Show your clients your company cares!
Your Christmas greetings are important and say a lot about your company. Entrepreneur Marcia Roberts firmly believes professionalism is key if you want to succeed with the right business Christmas card.

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